Casella Postale 38
50041 CALENZANO FI
Italia
M E M O R A N D U M
Deputy Chief of Mission in Charge of
Embassy Affairs During Absence of Ambassador to Italy
The United States’ Embassy
119/A Viale Vittorio Veneto
00187 ROMA RM
Italia
Coming from: ASJ
Date: 15 March 2009
Subject: Posteitaliane
The global economic crisis is affecting the Italian economy more and more. With the failure to realize a Ministero dell’Informazione e Turismo, which would have abetted the organization and consequent efficiency of the drastically declining Italian tourist industry, the nation’s most important commercial concern, higher unemployment figures are about to inflict Italy’s economy even further. To help stem the decline in employment, I wish to make a suggestion to the Posteitaliane which might bring thousands, even tens of thousands, of employment opportunities to suffering Italians: The formation, by the Posteitaliane group, of a franchising business that would lease out the website domains of all Italian zip codes (codici di avviamento postale) to private entrepreneurs who would consequently build their sites, under the auspices of the Posteitaliane, in consideration of the localities where they are positioned throughout the country. The websites would be designed by Posteitaliane and would be their sole property. Franchisers would have the options of boosting their profits via the advertising proceeds they would accumulate from their efforts. Franchisers would also be permitted to include ideas and projects which might enhance the tourism business in their areas. Further, artistic, cultural, social and other events could be published on websites not only for neighboring communities, but also for foreign visitors seeking specific knowledge concerning a particular Italian tourist spot. Posteitaliane, assuming this role, would become a leader not only in affording tourist information, it would also serve as a national unifying force bringing Italian customs and mores not only to other parts of Italy and Europe, but to the entire world.
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